Royal baby racket?
The royal baby's birth is a time for celebration... and profiteering.
Yesterday Britain welcomed Prince William and wife Kate's first child, the prince of Cambridge. As the third in line for the British throne, the childâ€™s birth is reason for many to celebrate â€¦ and to rake in the cash.
The Duke and Duchess of Cambridge announced last month that they would not prohibit the selling of royal baby paraphernalia, thereby giving royal consent to a veritable torrent of kitschy souvenirs flooding Britainâ€™s market, according to The Washington Post.
The British economy is about to undergo a royal baby boom. As The Christian Science Monitor reports:
The queenâ€™s loyal subjects will spend approximatelyÂ ÂŁ243 million (or $372.6 million) celebrating the princeâ€™s birth, according to the UK-based firm Centre for Retail Research (CRR). That estimate includes ÂŁ87 million on celebrations and party supplies, ÂŁ80 million on merchandise like souvenirs and toys, and ÂŁ76 million on media including books, DVDs, magazines, and newspapers.
Some of the royal baby memorabilia is quite tame, such as the royal baby mug offered by Harrods, complete with the image of a crowned teddy bear (sorry, it's sold out now). Other products, however, test the limits of tactfulness. Take the royal baby sick bag for example, designed by British artist Lydia Leith.
And itâ€™s not only the commoner businesses who are getting in on the royal baby racket; the royal family is poised to make a pretty penny from the newbornâ€™s arrival. As the Mirror reports, the royal family will be releasing its own line of merchandise to celebrate the royal coupleâ€™s first child. This will be the first time that the Royal Collection Trust, the charitable organization which manages the monarchy's art collection and oversees its official memorabilia line, will be releasing baby items as souvenirs. And considering that the family sold ÂŁ5 million ($7.67 million) worth of royal wedding souvenirs, it looks as though the royal baby will quite profitable.