This ethical quandary is one reason corporate leaders can think of themselves as doing good while also doing well in business terms – at least to the extent that they reduce waste, conserve energy, and produce greener goods and services. The Economist reports:
"For some companies the gains to be had from cutting waste and improving energy use are very large. United Technologies Corporation (UTC), whose products range from aerospace to air-conditioning systems, has reduced its carbon footprint by 19% over the past ten years even as it has doubled its output, according to George David, the CEO. 'We've had an explosion of doing more with less,' he says."
While increasing numbers of corporations have signed on to such green business groups as the US Climate Action Partnership, they're also keen to influence whatever legislation Congress might enact to limit greenhouse-gas emissions, reports McClatchy Newspapers.
" 'In the last year there's been a sea change' in business thinking on a mandatory federal emissions policy, said Truman Semans, the director for marketing and business strategy for a group of large U.S. companies at the Pew Center on Global Climate Change's Business Environmental Leadership Council. The council comprises 44 companies with $2.8 trillion in market capitalization, a sizable chunk of the world economy. Most favor a mandatory market-based emissions policy, Semans said."