A British charity worker will earn $112,000 to babysit and blog about a tropical Australian island for six months.
The “Best Job in the World” has been filled.
A British charity worker will get paid $112,000 for the next six months to babysit and blog about a tropical Australian island.
Then he and 14 other contestants – and, really, we’re talking about reality TV meets global marketing – spent four days on Hamilton Island off the coast of Queensland, Australia, selling themselves. Oh yeah, there was a swim test too.
As much as we all would love to be Ben, the big winner here is Australian tourism. This was a brilliant marketing campaign at a bargain price of $1.3 million, reports the Sydney Morning Herald. The Queensland state tourism agency values the return at $110 million and counting.