Best job in the world filled? No worries, mate.(Read article summary)
A British charity worker will earn $112,000 to babysit and blog about a tropical Australian island for six months.
The â€śBest Job in the Worldâ€ť has been filled.
A British charity worker will get paid $112,000 for the next six months to babysit and blog about a tropical Australian island.
Then he and 14 other contestants â€“ and, really, weâ€™re talking about reality TV meets global marketing â€“ spent four days on Hamilton Island off the coast of Queensland, Australia, selling themselves. Oh yeah, there was a swim test too.
As much as we all would love to be Ben, the big winner here is Australian tourism. This was a brilliant marketing campaign at a bargain price of $1.3 million, reports the Sydney Morning Herald. The Queensland state tourism agency values the return at $110 million and counting.
"You couldn't get a decent mainstream national campaign for that amount of money, let alone a global one," said Nancy Hartley, creative director of Brisbane agency CumminsNitro, which developed the project for Tourism Queensland.
Of course no plan goes without a hitch â€“ or two.
A dream job ad in the midst of a global financial crisis meant that their website â€“ islandreefjob.com.au crashed in the early days. It was swamped by the demand.
So, the best job in the world is taken â€“ for the next six months. But this campaign has been so successful at putting Australia's Whitsunday Islands on the map, you can bet that others will follow. Itâ€™s like the â€śSurvivorâ€ť series.
My advice: Start polishing your video resume. There's bound to be an island caretaker job opening up in Tahiti.