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Best job in the world filled? No worries, mate.

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The “Best Job in the World” has been filled.

A British charity worker will get paid $112,000 for the next six months to babysit and blog about a tropical Australian island.

But Ben Southall didn’t just fall into the job. He had to beat out 35,000 other applicants worldwide. His video resume got him into the final 15. Click here to watch it.

Then he and 14 other contestants – and, really, we’re talking about reality TV meets global marketing – spent four days on Hamilton Island off the coast of Queensland, Australia, selling themselves. Oh yeah, there was a swim test too.

As much as we all would love to be Ben, the big winner here is Australian tourism. This was a brilliant marketing campaign at a bargain price of $1.3 million, reports the Sydney Morning Herald. The Queensland state tourism agency values the return at $110 million and counting.


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