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Lakers parade 2010 after NBA Finals Game 7 with the biggest global audience ever

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Jae C. Hong

(Read caption) The Lakers parade 2010 in Los Angeles will follow the team's 83-79 win in the NBA basketball championship over the Boston Celtics. The seven-game series was broadcast around the world in 215 countries and territories in 41 languages.

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The Lakers parade 2010 on Monday will celebrate Los Angeles's NBA championship over the Boston Celtics, but the NBA itself has more to celebrate. The NBA finals garnered more viewers in America than any World Cup match thus far, while also reaching out to more global viewers than ever before with new TV audiences in the UK, Mexico, and Africa.

For the first time ever, the United Kingdom could watch the games live on ESPN, Mexican cinema chain Cinepolis broadcast the NBA Finals live in theaters, Germany's sports journalists reported live from the games, and Africa broadcast the Lakers-Celtics series on 15 free-to-air stations through a new partnership with CAfrica.

"NBA popularity continues to rise around the globe and NBA fans from Boston to Beijing to Belgium are experiencing The Finals in more ways than ever before," says Matt Brabants, the NBA’s vice president of International Media Distribution.


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