The Lakers parade 2010 gives Los Angeles an opportunity to celebrate the team's championship win over the Boston Celtics. But it isn't the only thing the NBA is celebrating. More people globally watched these the 2010 Finals than ever before.
Jae C. Hong
The Lakers parade 2010 on Monday will celebrate Los Angeles's NBA championship over the Boston Celtics, but the NBA itself has more to celebrate. The NBA finals garnered more viewers in America than any World Cup match thus far, while also reaching out to more global viewers than ever before with new TV audiences in the UK, Mexico, and Africa.
For the first time ever, the United Kingdom could watch the games live on ESPN, Mexican cinema chain Cinepolis broadcast the NBA Finals live in theaters, Germany's sports journalists reported live from the games, and Africa broadcast the Lakers-Celtics series on 15 free-to-air stations through a new partnership with CAfrica.
"NBA popularity continues to rise around the globe and NBA fans from Boston to Beijing to Belgium are experiencing The Finals in more ways than ever before," says Matt Brabants, the NBA’s vice president of International Media Distribution.
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The National Basketball Association (NBA) draws more than 50 percent of its TV audience from outside the US – more than any other US sports league. The recent Lakers-Celtics series was broadcast around the world in 215 countries and territories in 41 languages.
The world descended on Los Angeles and Boston, as well.