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Invisible Children causes stir online, seeks to help end wartime atrocities

Invisible Children is back with another film, "Kony 2012," which is lighting up the social mediasphere.

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Invisible Children release: The leader of the Lord's Resistance Army, Joseph Kony answers journalists' questions following a meeting with UN humanitarian chief Jan Egeland at Ri-Kwamba in southern Sudan, Nov. 12, 2006. Invisible Children have released a film on the web that aims to shine a light on the atrocities that Kony has carried out.

Stuart Price/AP/File

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American filmmakers who reported on wartime atrocities in Africa for a 50-minute work called "Invisible Children" drew more attention than they imagined when their project was released in 2005. They soon founded a nonprofit organization to campaign against the brutality.

The group's new 29-minute video is gaining even more attention, thanks to social media. The work released Monday is part of an effort called KONY 2012 that targets the Lord's Resistance Army and its leader, Joseph Kony, a bush fighter wanted by the International Criminal Court for crimes against humanity.

Uganda, Invisible Children and (hash)stopkony were among the top 10 trending terms on Twitter among both the worldwide and U.S. audience on Wednesday night, ranking higher than New iPad or Peyton Manning. Twitter's top trends more commonly include celebrities than fugitive militants.

Ben Keesey, Invisible Children's 28-year-old chief executive officer, said the viral success shows their message resonates and that viewers feel empowered to force change. It was released on the website, www.kony2012.com.

"The core message is just to show that there are few times where problems are black and white. There's lots of complicated stuff in the world, but Joseph Kony and what he's doing is black and white," Keesey said Wednesday.

Kony's Ugandan rebel group is blamed for tens of thousands of mutilations and killings over the last 26 years. The militia abducts children, forcing them to serve as soldiers or sex slaves, and even to kill their parents or each other to survive.

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