"I knew I couldn't do education reform here," notes Mr. Alyson, who once ran a niche publishing firm in Boston. "But I could set up a small publishing project."
So he did. In 2006 Alyson obtained the very first publishing license in Luang Prabang, a historic northern town on the Mekong River where he now lives. He recruited several young locals he had met by chance: One was a waiter who wanted to become a writer, another a Buddhist novice monk eager to try something different.
The mission of the small but thriving enterprise, which has a bookish cartoon mouse as its logo, is to "make literacy fun for children in Laos."
On a recent Friday morning, Alyson and several of his helpers were in Pakseuang to hold a "book party" at the local elementary school. They led the children in playing games and singing songs with words like "Books are good/ Books make me smart."
The children then each had their pick from a stash of new books – and instantly lost themselves in them. Khamla, a shy 9-year-old with a Young Pioneer's red kerchief, chose "Animals of Africa." At a previous book party she received "The Monkey King" storybook.
"When I read, I feel happy," she says.
Based in a modest two-story house in Luang Prabang, Alyson and his two dozen helpers produce more than 30 new titles a year in print runs of 6,000 copies each: colorful alphabet books, science primers, fairy tales, and folk tales. All the books are produced in-house and most are written by "Uncle Sasha" and his Laotian staff.