Doing the right thing meant turning his back on a successful career in the movie business, with his $1 million salary. Instead, he would dedicate himself full time to a new mission: to save hundreds of the poorest children in one of the world's poorest countries.
Much to everyone's surprise, within months the Australian native, who as president of 20th Century Fox International had overseen the global success of block-busters like "Titanic," "Braveheart," and "Die Another Day," quit Hollywood. He sold his mansion in Los Angeles and held a garage sale for "all the useless stuff I owned." He sold off his Porsche and yacht, too.
His sole focus would now be his charity, the Cambodian Children's Fund, which he had set up the previous year after coming face to face, while on vacation in Cambodia, with children living at the garbage dump.
"The perks in Hollywood were good – limos, private jets, gorgeous girlfriends, going to the Academy Awards," says Neeson, an affable man with careworn features and a toothy smile. "But it's not about what lifestyle I'd enjoy more when I can make life better for hundreds of children."
He sits at his desk barefoot, Cambodian-style, in white canvas pants and a T-shirt. At times he even sounds like a Buddhist monk. "You've got to take the ego out of it," he says. "One person's self-indulgence versus the needs of hundreds of children, that's the moral equation."