Pan-Mass Challenge: How cyclists raise the most money for charity(Read article summary)
The 32nd Pan-Mass Challenge begins Aug. 6. Some 5,000 cyclists will ride this year in an event that has raised $302 million to date. How do they do it?
Courtesy Bill Brett©2006
On Aug. 6 and 7, more than 5,000 cyclists will ride on 11 routes throughout Massachusetts for the 32nd annual Pan-Mass Challenge (PMC). Routes range from 25 to 190 miles, and take one to two days to complete. To date, the event has raised $303 million, all for The Dana-Farber Cancer Institute through its Jimmy Fund. The PMC, which is responsible for more than 60 percent of the Jimmy Fund’s annual revenue, was one of the first athletic fundraising events in the country, and raises more money each year than any other single athletic fundraising event, say organizers. We sat down with the PMC’s founder and executive director Billy Starr to ask, how can one event raise so much money for charity, again and again?
The Monitor: How much money does the PMC raise each year?
Billy Starr: This will be our fifth year of $30 million-plus dollars. We’ve raised over $166 million in five years.