It delivers by bike and keeps overhead low so it can sell 'ethical' coffee at a competitive price.
JOSE MIGUEL GOMEZ/Reuters
And here is where that coffee came from. The top five, in order, are Brazil, Vietnam, Colombia, Indonesia and Guatemala – all regions that share, aside from similar weather patterns, developing economies. Coffee is the second-most valuable commodity exported from developing countries, after oil.
However, the majority of coffee that you see on supermarket shelves is sold at a steep markup that increases the profits of the company selling it to you, without helping the farmer who grew the beans and harvested them under the hot sun.
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