PepsiCo’s potential to revolutionize water efficiencies in farming is sizable. Netting approximately $43.3 billion annually and employing more than a quarter million people, PepsiCo is the second-largest food and beverage business in the world.
Ever enjoyed Pepsi-Cola, Mountain Dew, Lay's, Gatorade, Tropicana, 7Up, Doritos, Lipton Teas, Quaker Oats, Cheetos, Ruffles, Aquafina, Tostitos, Sierra Mist, or Fritos? If the i-crop can deliver as hoped, those products will soon be made with less water waste than most competitive grocery items (and who doesn’t want something positive to hold onto after downing a bag of Cheetos?).