Mark Zuckerberg says Facebook is about more than making money – it has a 'social mission to make the world more open and connected.' Are the two goals compatible?
Facebook’s IPO listing [Initial Public Offering, or first sale of stock to the public] has caused quite a stir in the business community.
But Zuckerberg writes in a lengthy letter that his missions behind Facebook are not purely monetary. Rather, he writes that Facebook was created with “a social mission – to make the world more open and connected.” And he goes on to say, “We don’t build services to make money; we make money to build better services."
"Facebook was not originally founded to be a company. We've always cared primarily about our social mission, the services we're building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works...,” Zuckerberg says.
Bear in mind that this is a letter reaching out to potential investors. And its focus is not just on the monetary charms of getting a piece of the Facebook pie. Rather, Zuckerberg is arguing for a broader, deeper social impact.