By finding new markets for vegetables that require little water, a handful of Jordanian farmers are proving that agriculture can prosper in a dry land.
When Jordan's government-supplied water got too dirty to use, farmer Khaireddin Shukri decided to make his own.
In 2002, Mr. Shukri spent $250,000 to build a small desalination and purification plant for Modern Valley Farms, which he managed in the Jordan Valley. While it was a significant investment, it allowed him to reuse the valley's abundant brackish water and sell his produce in foreign markets with stricter health requirements.
Today, the farm provides fresh salads for all McDonald's outlets in Jordan, and Shukri has moved on to another venture that exports premium produce to Europe. His embrace of a high-tech, value-added business model offers an example for how sustainable water practices can enable farms to prosper in one of the world's driest countries.
"The most limiting factor in desert farming is water," says Shukri. "If we don't know how to manage the water we won't survive."
Jordan is already consuming more than its renewable water resources, and as its population and economy grow, the need to economize and find new sources of water is becoming more urgent. The latest International Panel on Climate Change predicted that the Middle East region is likely to face both a decrease in precipitation and an increase in temperatures – a dangerous combination for Jordan, and countries like it, which are already water-poor and at significant risk of desertification.