In short (3)
Is it hard times that drives Americans to the movies? You wouldn't think so at an average composite price of $3.10 for the tickets that cost a quarter - a dime at the matinee and babes in arms free - during the movie boom of depression days.
Yet the movies still do get a person out of the house for less money than the new cars and vacation trips that many are forgoing these days.
Which may explain why movie attendance hit a record 160 million in the month of June.
Or could it be that at last there were some movies people actually wanted to see?