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In short (3)

Is it hard times that drives Americans to the movies? You wouldn't think so at an average composite price of $3.10 for the tickets that cost a quarter - a dime at the matinee and babes in arms free - during the movie boom of depression days.

Yet the movies still do get a person out of the house for less money than the new cars and vacation trips that many are forgoing these days.

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Which may explain why movie attendance hit a record 160 million in the month of June.

Or could it be that at last there were some movies people actually wanted to see?