Snapshot of America's Eating Habits-To-Be

WATTS WACKER is resident "futurist" and senior strategy consultant with Yankelovich Clancy Shulman, a market research group. He made these predictions for the year 2000 at a recent food conference in Chicago: *-Twenty percent of households will have two microwaves.

*-Kids' influence on what is eaten in the home will double.

*-Snack food will be the No. 1 food category in terms of sales.

*-Pacific Rim cuisine will be "hot."

*-Dining out will represent over 40 percent of food dollars, and after the year 2000, will be growing even faster.

*-A new distribution system will be developed that will bypass stores completely.

*-The environmental movement will focus on food content rather than what to do with the packaging.

*-Baby-Boomers reaching the age of 50 will create a demand for foods previous generations didn't consume at anywhere near the same levels: pizza, potato chips, cheese, and chocolate, for example.

*-Consumers will focus on counting grams of fat rather than calories. Go ahead and eat that high-butterfat ice cream, in other words, but don't eat much of it, and don't do it often.

*-Convenience will mean eliminating steps in the preparation, not just speeding up the process with kitchen tools such as faster microwaves.

*-The focus on home and family, which started in the '70s, will continue through the '90s and beyond.

You've read  of  free articles. Subscribe to continue.
QR Code to Snapshot of America's Eating Habits-To-Be
Read this article in
https://www.csmonitor.com/1991/0620/20142.html
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe