News In Brief
talk about effective ads!
"we understand the humor of all this; we're sort of humorous people ourselves," said Mary Ellen Coleman. And what was it that the Pennsylvania advertising executive found so amusing? A 48-foot by 14-foot highway billboard erected by her agency for a Scranton shoe store. Or, more precisely, what happened because of the message on it: "Bring in this ad and get a free pair of shoes." Taking the sign at its word, three unidentified people did just that earlier this week. Ms. Coleman agreed to reimburse the store for the foot-wear and won't press charges. "How can I?" she said. "They did what we told them."
KEEP YOUR PAWS OFF HER
Next time you see one of those "Attack Cat" novelty T-shirts, think of Mimi. Hong Kong police credit the female Persian with protecting her owner, Sham Man-ling, whose arrival home surprised a burglar. As they scuffled, Mimi sprang from her perch on a high shelf and scratched the intruder until he fled, although he did get away with valuable jewelry.
Industry magazine updates its picks of top Web sites
PC Magazine has released the first 1999 update of its popular "Top 100 Web Sites." Revised every quarter online, the list features five sites in each of 20 categories - from people-finders to software downloads. In characterizing its picks, PC executive editor Don Willmott says the key word is "useful" - not just "fun or entertaining, but sites that help you get things done." Here are PC Magazine's top five Web sites for auctions/classifieds and computer shopping (in alphabetical order):
- PRN Newswire
Compiled by Robert Kilborn and Lance Carden