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Valentine's Day: Bookstores take part in celebrations

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Romeo Ranoco/Reuters

(Read caption) Street vendors sell heart-shaped balloons on the eve of Valentine's Day in Manila.

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As Valentine’s Day approaches, some bookstores are getting in on the celebrations.

According to industry newsletter Shelf Awareness, bookstore staff at the Morris Book Shop in Lexington, Ky. are acting out bookstore scenes from romantic comedies and putting the photos on their Facebook page. Facebook page visitors are encouraged to guess which movie the photos are referring to and movies that have gotten the Morris Book Shop treatment so far include “Eternal Sunshine of the Spotless Mind,” “The Big Sleep,” and “Notting Hill.”

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Meanwhile, the bookstore at the University of Texas at El Paso is also honoring the day. According to the store’s Facebook page, the store is encouraging students to share “the best campus store love story.” 

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“Did you meet your sweetheart at the store? Are you buying your Valentine’s Day gift here? Got a crush on someone you see at the bookstore? Or do you love something you’ve purchased here?” staff wrote. 

Whoever shares the best story receives “something wonderful” from the bookstore.