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Ford sells 500 Mustangs in 30 seconds

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Brendan McDermid/Reuters/File

(Read caption) The new 2015 Ford Mustang GT is seen on the observation deck of the Empire State Building in New York in April 2014 Ford sold out 500 of the 2015 Mustangs in 30 seconds.

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Ford recently opened up the order books for its 2015 Mustang in Europe, and within 30 seconds the first 500 cars destined for the old continent were snapped up. In an interesting move, Ford Motor Company [NYSE:F] opened up the order books during last weekend’s final for the UEFA Champions League, which saw Real Madrid CF beat Club Atlético de Madrid 4-1 after extra time. It proved successful, with more than 9,300 orders garnered from Mustang fans hopeful to be among the first 500 owners of the sixth-generation pony car in Europe.

The 500 new Mustangs were allocated across 20 countries. Ford will in the next few weeks contact the buyers from each of these countries who were quickest to place their reservation to let them know they have been successful. Each buyer will then be invited to complete their order at a dealership later this year but will have to wait until 2015 for delivery. Deliveries here are expected to start this fall.

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Ford limited the first 500 examples to either Race Red for buyers interested in the coupe or Magnetic Silver for the convertible. The buyers also have to choose from either the Mustang EcoBoost model or Mustang GT. The base Mustang equipped with a V-6 won’t be offered in Europe.

All 500 examples will feature Ford’s latest SYNC system; navigation; heated and ventilated seats; Park Assist; black leather trim; chrome detailing; and 19-inch alloy wheels.

This is the first time in the Mustang's 50-year history that the car is being sold in Europe by Ford. Previous generations were typically sold in limited numbers by third party importers.