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Target dress apology over garment color description

Target dress apology: The Minnesota-based retailer is drawing criticism for using an aquatic mammal to describe the color of a particular dress. The Target dress apology reportedly extends to their website as well.

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Target dress apology: A Target employee returns carts to the store in Falls Church, Virginia in this 2012 file photo.

Kevin Lamarque/AP/File

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Shoppers at a Target store in Brooklyn say a label that listed the color of a plus-size dress as "manatee gray" was insulting.

The label for the same dress in smaller sizes described it as "dark heather gray."

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Target apologized for the label.

Michelle Ho, shopping at the store at Atlantic Terminal Mall, told the New York Post ( ) that Target was "putting down one set of people over another" with the different labels.

Spokeswoman Jessica Deede called the labeling of the Massimo-brand "Women's Plus-Size Kimono Maxi Dress" ''an unintentional oversight."

She said although manatee gray was a seasonal color, Target was "fixing the discrepancy." She said the item was removed from the company website.