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Move over Barbie. Elsa now rules in toy stores

For first time in 11 years, Barbie isn't the No. 1 toy for girls, according to an annual survey by the National Retail Federation. 'Frozen' characters now top the list.  

Move over Barbie. Elsa, Anna and the rest of the "Frozen" characters are the top toy for girls this holiday season.

The results marked the first time in 11 years that Barbie hasn't held the No. 1 spot in an annual survey from the National Retail Federation .

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The NRF's Holiday Top Toys Survey found that one in five parents, or 20 percent, plans to buy "Frozen" merchandise for their girls. That beats the 16.8 percent that are looking to make a Barbie purchase.

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Sales of Mattel Inc.'s Barbie have continued to slip, while "Frozen" merchandise remains popular a year after the Disney movie's release.

“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow.

According to NRF’s 2014 holiday consumer survey, 42 percent of shoppers plan to buy toys as gifts this holiday season. For girls, dolls hold the top spots at two (Barbie), three (generic), four (Monster High Dolls) and five (American Girl), while boys have made it clear they still want cars and trucks (#2).

For boys, the NRF said that the No. 1 spot is again held by LEGO toys.

2014 Top Toys for Boys

  1. LEGO
  2. Cars & Trucks
  3. Teenage Mutant Ninja Turtles
  4. Video Games
  5. Hot Wheels
  6. Xbox One
  7. PlayStation 4
  8. Transformers
  9. Remote Controlled Vehicles
  10. Marvel Action Figures (T)/Tablet/Apple iPad(T)

2014 Top Toys for Girls

  1. Disney Frozen
  2. Barbie
  3. Dolls (generic)
  4. Monster High Dolls
  5. American Girl
  6. LEGO
  7. Tablet/Apple iPad
  8. My Little Pony
  9. Disney Doc McStuffins
  10. Apparel

The NRF survey, which was released Monday, polled 6,593 consumers


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