Shake Shack for breakfast? Burger chain adds morning menu.(Read article summary)
Shake Shack is diving deeper into the breakfast game, adding a new breakfast menu and coffee to its location in Washington, D.C. Shake Shack breakfast menus are already available in airports and train stations in New York City and Dubai.
Shake Shack is edging deeper into the QSR breakfast competition. Beginning May 11, the Shake Shack unit in Washington, D.C.’s Union Station will add a breakfast menu, something currently found only at the chain’s locations in JFK and Dubai International airports and New York’s Grand Central Terminal. In D.C., breakfast will be served between 7 a.m. and 10:30 a.m.
The menu mirrors those found at many other QSRs, including three varieties of breakfast sandwiches: a Sausage Egg N’ Cheese ($4.75), Bacon Egg N’ Cheese ($4.75) and Egg N’ Cheese ($3.75). All use Niman Ranch’s cage-free eggs and are served on toasted potato buns. The sausage and bacon are all-natural products.
And as every QSR has learned, a breakfast menu is only as good as the coffee served. Shake Shack will be serving and exclusive organic blend from Stumptown Coffee Roasters priced at $2.25 for a 12 oz. cup; $2.75 for 16 oz. Additionally a Stumptown cold brew-steeped and cold-pressed iced coffee, bottled in Brooklyn, will be offered ($4.75 for 10.5 oz). Fair trade hot breakfast tea is $2 for 12 oz.
Juices? Yes, Shake Shack’s morning menu has that covered as well: freshly squeezed organic orange juice ($4 for 12 oz.) and organic apple juice ($1.85 for 6.75 oz.).