Return of the retail trader(Read article summary)
After watching a 22-month stock rally, the E*Trade crowd rejoins the market.
Steve Gomez / Today Trader / The Reformed Broker
The anecdotes and empirical evidence are sloshing in over the transom. No one should be surprised to see the lunch-break traders and retail commandos coming back after a 22-month, almost uninterrupted stock rally.
Now, notice the difference between when I talk about retail investors and retail traders. They are closely related and there is definitely some overlap - but they are not quite the same animal.
The retail investors' activities can be tracked more effectively by fund flow data, the filings of public asset managers like T Rowe and Janus, along with sentiment polling.
The retail trader, on the other hand, can be tracked thusly...
Away from the stock price, the single best way to measure E*Trade's core trading commission business is with their monthly DARTs reports. Daily Average Revenue Trades for E*Trade's November report came out on December 15th. They were up a whopping 9% sequentially over October.
Something tells me that December's number will show strength as well, lending support to Today Trader's hunch that the retail trader has, in fact, been making quite a comeback.
BTW, the irony that this is coalescing in the midst of a cooling off for the market over the last week is not lost on me and is probably just absolutely delicious to the pro trader market snobs.
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