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Slogans: Every presidential race produces its share

Memorable campaign slogans may not win elections, but they certainly help in driving home a presidential candidate's themes and appeal. Consider Barack Obama: His team has linked the candidate to "Change you can believe in." John McCain's camp has emphasized that it's "Time for a real hero." Sometimes, a campaign will keep introducing new slogans until one sticks, as often has been the case through the years. Some slogans that have earned a place in history, with the presidential candidate and year each was linked to:

1840: William Henry Harrison – "Tippecanoe and Tyler too"
1864: Abraham Lincoln – "Don't swap horses in the middle of the stream"
1900: William McKinley – "A full dinner pail"
1924: Calvin Coolidge – "Keep cool with Coolidge"
1928: Herbert Hoover – "A chicken in every pot"
1952: Dwight Eisenhower – "I like Ike"
1968: Richard Nixon – "Nixon's the one"
1980: Ronald Reagan – "Are you better off than you were four years ago?"
1988: George H.W. Bush – "A kinder, gentler nation"
2000: George W. Bush – "Compassionate conservatism"

www.presidentsusa.net

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