Harry Potter fans – and J.K. Rowling – win a deal to get child labor out of chocolate

In novels and films Harry Potter stands up for vulnerable people. Members of the real-world Harry Potter Alliance now have gotten Fair Trade certification for products sold in their hero's name.

|
Reuters/Kyodo
Women pose for pictures in front of Universal Studios Japan's new attraction 'The Wizarding World of Harry Potter' as it is opened to the public in Osaka, Japan, in July 2014. A fan group, the Harry Potter Alliance, has persuaded Warner Bros. to sell only fair trade chocolate that uses no child labor at its Harry Potter theme parks.

You can now eat your Chocolate Frogs without the guilt.

Warner Bros. Entertainment Inc., producer of eight Harry Potter films (with three spin-offs in the works) has announced plans to source Harry Potter-related chocolate products, like the magic frogs inspired by the books, from certified Fair Trade or 100 percent UTZ Certified cocoa.

The announcement comes after a four-year campaign by the fan activist group the Harry Potter Alliance (HPA), anti-slavery activists, and even Harry Potter author J.K. Rowling herself, to convince the studio to stop buying cocoa from a company called Behr's Chocolate, which has a poor record on human rights and child labor.

After years of pressure, Warner Bros. announced that by the end of 2015, “and sooner when possible,” all Harry Potter chocolate products sold at Warner Bros. outlets or their licensed partners will be ethically sourced.

The success is just the latest for the HPA, a group that mobilizes fans to follow the lead of their fictional hero and enact change in the world.

Rowling's Harry Potter fought against Lord Voldemort and the evils he represented, like fascism, tyranny, and slavery. But he also stood up for vulnerable people who needed looking out for.

For years, the HPA has helped fans focus that moral lens on the violence and abuses of their own world, big and small. In 2010, they raised more than $120,000 to send relief planes to Haiti after the earthquake. They have also collected more than 200,000 books to stock libraries around the world, and called out extreme economic inequality.

For legions of followers inspired by Harry's integrity, buying cocoa produced in exploitation and slapping a Harry Potter label on it was intolerable.

Raising money and donations is critical work for any organization. But changing corporate policy and ending support for forced labor? That’s another, more difficult assignment.

Henry Jenkins, a media scholar who coined the term "fan activism," said the win was "without precedent."

“I have not located any examples of organizations able to sustain the level of activity the HPA has, over such an extended period of time, on multiple fronts, and to achieve such clear and unambiguous successes in terms of the goals they have set for themselves," he told Lauren Bird, a representative of the HPA.

To accomplish their goal, The HPA partnered with Walk Free, an international organization dedicated to ending modern slavery. The two groups met with Warner Bros. executives and delivered a petition with more than 400,000 signatures asking the studio to end contracts with cocoa-producing businesses that don't protect workers' human rights.

“This goes beyond raising money and donating books,” Bird told me in an email. ”This is over four years of creative organizing, educating, collaborating, and negotiating. For the HPA, this is a validation of fan activism, the idea that fans of stories can work together to effect change in the real world.”

While this single change is not likely to change the lives of many cocoa farmers directly (“Harry Potter chocolate is not a huge market,” Bird admitted), Bird said that small victories can pave the way to larger ones.

“Given the popularity of Harry Potter, we have a real chance to see a domino effect with other companies feeling pressure to follow suit," Bird told me. "It is our hope that other major corporations look to Warner Bros. and take their lead in establishing better ethical sourcing practices ... we may yet see a real improvement in the cocoa industry and the lives of cocoa workers.”

• Christopher Zumski Finke wrote this article (see original article here) for YES! Magazine, a national, nonprofit media organization that fuses powerful ideas and practical actions. Christopher blogs about pop culture and is editor of The Stake. Follow him on Twitter at @christopherzf.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Harry Potter fans – and J.K. Rowling – win a deal to get child labor out of chocolate
Read this article in
https://www.csmonitor.com/World/Making-a-difference/Change-Agent/2015/0120/Harry-Potter-fans-and-J.K.-Rowling-win-a-deal-to-get-child-labor-out-of-chocolate
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe