Menu
Share
Share this story
Close X
 
Switch to Desktop Site

The grunge generation grows up

Next Previous

Page 2 of 4

About these ads

More independent-minded than baby boomers, Gen Xers have been forging their own approach to adult life in recent years. Unlike their own parents, who had high divorce rates and dual incomes, Xer moms and dads are spending more time with their children, even leaving the workforce to raise them. Those who are single are also trying to balance work and a personal life.

"The legacy that the boomers gave Gen X was permission to do what you wanted, essentially," says Ann Clurman, a senior partner at Yankelovich, a marketing consulting firm that tracks generational trends. "And Gen X has really taken up that banner: If you want to have kids, have kids. If you want to work, work. If you want to stay home, stay home."

Whereas boomers tend to feel they have a moral duty to tell the world when they find the right way to do something, members of Gen X are more private, says Ms. Clurman. Xers are less ideological than boomers, and "that's one of the reasons that people sort of ... ignored them for a while, because they were hard to understand."

But the picture is becoming clearer of what this generation looks like as CEOs and diaper-changers. Defying the apathetic label, Xers have shown an entrepreneurial spirit and are more attuned to the need to invest for retirement, having been told there may be little Social Security left when the 76 million boomers are done with it. Gen X is said to be the first generation that may end up worse off than their parents, but they are also the first to enter the workforce as major innovations in communication technology - e-mail, cellphones, high-speed Internet access - were taking over.

The result? They live the way they want to.

"I believe my generation is constantly seeking ways to blend work and life together," says Heather Malec, who's in her early 30s, by e-mail from Chicago.

Ms. Malec says she doesn't mind working from home before and after typical office hours if it means she can make it to an afternoon tennis class, for example. "It gives me the flexibility to work from wherever I need to in order to get the job done and still have a life."

Next Previous

Page 2 of 4


Follow Stories Like This
Get the Monitor stories you care about delivered to your inbox.

Loading...