Yahoo! stakes out new territory in Hollywood
When Yahoo! decided to lease the former headquarters of film giant Metro-Goldwyn-Mayer several weeks ago, there was an undeniable symbolism.
Ever since the start of the Internet revolution, Web-based companies have dreamed of the day when they could harness the creative might of Hollywood on a fiber-optic wire, allowing customers to call up films and television shows with the click of a mouse.
The opening of the new Yahoo! Center in Santa Monica, Calif., this April suggests that, at last, this era may begin in earnest. For now, Yahoo's goals are modest - it has no intention of producing the next Steven Spielberg film for cyberspace or poaching David Kelley to write a Web version of "Boston Legal."
Yet some analysts say the day of Internet sitcoms might not be far away, and the trend could not only transform the entertainment industry but also turn firms like Yahoo! into the Disneys of the new century.
Already, the success of Web music ventures like iTunes and Napster hints at how the Internet is changing from an information platform to an entertainment medium. As technology improves, all of Hollywood will face the same pressure to meet the demands of a generation with Internet expectations. In this atmosphere, companies like Yahoo! have a natural advantage, and many analysts expect them to parlay that knowledge into multimedia empires that reach across the entertainment landscape.
"Yahoo has positioned itself to be a major player," says Paul Saffo of the Institute for the Future in Menlo Park, Calif. "It's an information company trying to turn itself into a media company, and it has a good shot."
The first outlines are already apparent. Yahoo's music service has included music videos for some time, and the firm recently announced a deal with Showtime to webcast the first episode of the new series, "Fat Actress." In addition, Yahoo! also offers exclusive outtakes from the NBC reality show, "The Apprentice."