When student Shah Nizami walked into the campus bookstore at the University of Massachusetts, Lowell, last spring, he was told not to buy a textbook for his business finance class.
On the first day of the class, Mr. Nizami found out why: His finance professor, Yash Puri, told students they could download their books from the Web free of charge.
"I had already spent over $400 on books – when he said it was free, I was [relieved]," Nizami says, adding that the free textbook saved him about $150.
The catch? The books contain advertisements from a number of companies including FedEx Kinko's and Culver's – a fast-food restaurant in the Midwest.
The ads aim to lighten the financial burden on students created by rising textbook prices, yet some critics worry that they will dilute a book's editorial integrity.
Freeload Press began placing ads in its textbooks shortly after the company was formed two years ago. Based in St. Paul, Minn., Freeload publishes primarily business and finance books that are now used at more than 100 schools across the country. Students who register and complete a survey on the Freeload website can download a free PDF version of their textbook, print a copy, or send away for a bound version for about $30.
Since textbooks are often the final expense students must absorb before classes begin, some choose to go without. According to a study last year by the National Association of College Stores Foundation, 65 percent of students aren't purchasing all their required course materials. And the key reason, says Tom Doran, cofounder and CEO of Freeload, is money.
"Textbooks cost too much, and students increasingly are showing up to class without probably the most important tool they need to succeed in the course, outside of the lecture," he says in a telephone interview.
College textbook prices have risen at twice the rate of inflation over the past 20 years, according to an August 2005 study by the Government Accountability Office. It cites the addition of supplemental materials like CD-ROMs as a main factor for the increase. (This year, over a dozen state legislatures have rolled out bills aimed at reducing textbook costs.)