3. Quality work
"When youâ€™re a carpenter making a beautiful chest of drawers, youâ€™re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. Youâ€™ll know itâ€™s there, so youâ€™re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."