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The Numerati

How computers and data patterns are invading our lives.

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The Numerati is a book about math that won’t cause liberal-arts majors to heave it across the room. The slender volume contains not a single esoteric Greek letter or mystifying equation.

What’s more, writer Stephen Baker artfully conjures up vivid images to explain what he’s talking about and why a reader should care.

"The Numerati” is a more literary name for what used to be called “number crunchers,” the mathematicians and computer geeks who understand programming, probability, and seemingly incomprehensible theorems. Teamed with ever more powerful computers linked to the Internet, they’re on a mission.

“They’re looking for patterns in data that describe something almost hopelessly complex: human life and behavior,” Baker writes. “The audacity of their mission is almost maddening.”

They aim to figure out what we’re going to buy, who we’re going to vote for, how well we do our jobs, perhaps even who we’re likely to fall in love with, by analyzing the statistical patterns of data.

Think you carefully guard your privacy? Think again. It’s becoming an almost impossible task.

We all leave a trail of digital bread crumbs from our cellphone calls, Internet searches, credit card purchases, and blog entries, or on our home pages at social-networking sites such as MySpace or Facebook.

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