Who goes to book clubs?
Who makes time to go to a book club these days? More and more fiction authors. Joshua Henkin, author of "Matrimony" and "Swimming Across the Hudson," has visited more than 175 book groups discussing one of his novels.
He's not alone. The Daily Beast reported last week that Adriana Trigiani ("Lucia, Lucia" and "Very Valentine") has visited an average of two to three book clubs a week since 2000. Chris Bohjalian ("Skeletons at the Feast" and "Double Bind") expects to talk to 120 book groups this year. Khaled Hosseini ("The Kite Runner" and "A Thousand Splendid Suns") allegedly "took a year off and went to every book group he could."
It's a powerful marketing tool. “The only thing that’s going to save publishing is book clubs,” Mickey Pearlman, an author, editor, and professional book-club facilitator, told the Daily Beast. (As Henkin points out, when he visits 175 book clubs, he's guaranteed 1,750 book sales.)