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Pottermore: the secret is out

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Akira Suemori/AP

(Read caption) Pottermore will now be the only source for new material from J.K. Rowling about Harry Potter and his world. "I'm pretty sure I'm done on the novel front," Rowling said.

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Looks like JK Rowling had the last laugh.

In the hours leading up to the anticipated announcement, scores of news organizations published “leaked” reports revealing that Pottermore would be an online Harry Potter game and global treasure hunt.

So it was an unexpected surprise today when Ms. Rowling revealed the true nature of Pottermore: Pottermore is a free, collaborative website that will offer readers an online reading experience with extensive new material about the world of Potter. The site will launch in October in English, French, Italian, German and Spanish. (More languages will eventually follow.)

“I’m thrilled to say I’m now in a position to give you something unique: an online reading experience unlike any other. It’s called Pottermore,” Rowling said in her YouTube announcement. “Pottermore will be where fans of any age can share, participate in, and rediscover stories…. I’ll be joining in, too, because I’ll be sharing additional information I’ve been hoarding for years about the world of Harry Potter.”


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