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Barnes & Noble new Color Nook: Could it compete with the Kindle Fire?

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Staples, Inc./Business Wire

(Read caption) Tech experts say any update to the Barnes & Noble Nook Color, pictured, will need a price that can compete with the Kindle Fire and an answer to the Apple and Amazon apps.

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Many are speculating that the Barnes & Noble event scheduled for Monday, Nov. 7, will be the announcement of a new Nook model, possibly an update of the Nook Color. The question is: With Amazon’s Kindle Fire and the Kobo Vox tablet both scheduled for release over the next weeks, will a new Nook device be able to catch consumers’ attention?

It’ll have to come in with important new features to divert the market away from the Kindle Fire and the still-dominant iPad. Jared Newman of PC World says one of the most important factors in a Kindle Fire-new Nook battle would be a competitive price from the new Nook.

“It's a given that Barnes & Noble's next tablet must match the Kindle Fire on price,” Newman writes on PC World. “Failing that, it'll have to offer a larger tablet – with a 10-inch screen, for instance – to attract consumers who are turned off by the Kindle Fire's smaller screen.”Jack Gold, an analyst at J. Gold Associates, also told Computer World that “availability of content” would be a big factor in enabling a new Nook to measure up to the Kindle Fire. Newman suggested that Barnes & Noble could make a deal with Netflix to have streaming content that could compare with Amazon Prime’s instant videos that offer movies and TV shows.


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