A New York Times article puts Barnes & Noble – and its next e-reader – in the headlines.
Jim Sulley/HOEP/Barnes and Noble/AP
Ever since a provocative New York Times article ran this Sunday proclaiming Barnes & Noble to be publishers’ last hope against Amazon, rumors have been circulating that the bricks-and-mortar retailer is set to release a new Nook this spring.
Buried amidst apocalyptic talk of the end of bookstores and Barnes & Noble’s valiant effort to take on books behemoth Amazon in a David v. Goliath fight, was this little gem: “At its labs in Silicon Valley last week, engineers were putting final touches on their fifth e-reading device, a product that executives said would be released sometime this spring.”
That was it. No further details were mentioned, and a Barnes & Noble spokeswoman declined to comment further, according to the article. It was barely a mention, but the tech world – and the publishing industry – took notice, firing off reports speculating on the newest device.
“Another tablet, perhaps a larger model (think iPad size but with a $300-$350 price tag)?” asked CNET. “An even more affordable e-ink e-reader that might allow the company to break the sub-$50 barrier? Or perhaps something more exotic….”
Whether the new device is an e-reader, a tablet, or something else entirely isn’t yet clear. What is clear, “Barnes & Noble is trying to strike at Amazon with another device,” as the NYT states.