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Simon & Schuster will enter the self-publishing world

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(Read caption) Books coming from Archway Publishing will not carry the Simon & Schuster name which appears on company titles such as 'In the Shadow of the Banyan Tree' and 'Where They Stand.'

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If there was any doubt in the publishing industry that self-publishing is here to stay, news that a top mainstream publisher is teaming up with a self-publishing company to create a self-publishing imprint should put those doubts to rest.

Simon & Schuster announced Tuesday that it is partnering with Author Solutions Inc. to create Archway Publishing, a separate publishing house focused on self-published fiction, non-fiction, business, and children’s books.

Self-publishing is a booming sector of the publishing industry, and Tuesday’s news reaffirms the significance of self-publishing.

“Self-publishing has become a viable and popular route to publication for many authors, and increasingly a source of content for traditional publishers, including Simon & Schuster,” Simon & Schuster CEO Carolyn Reidy said in a statement, according to the Associated Press. “We’re excited that we’ll be able to help more authors find their own path to publication and at the same time create a more direct connection to those self-published authors ready to make the leap to traditional publishing.”

Simon & Schuster is marketing Archway’s self-publishing offerings as a premium service – which comes at a premium cost to authors. Archway will offer authors a range of packages from a basic $1,599 children’s package that includes “editorial assessment” and “cover copy review” to a $24,999 “Outreach” program for business books that includes an “author profile video,” and a reception at BookExpo America, the industry’s annual national convention.

It might be a tough sell. Archway will be staffed and operated by Author Solutions (not Simon & Schuster) and final products will not have the Simon & Schuster name attached to them. “With no Simon & Schuster personnel involved, and without the Simon & Schuster name attached in any way to the final product, Archway’s prices – significantly higher than the competition – could be a hard sell,” writes the New York Times.

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