'The Hunger Games' trilogy drives juvenile fiction sales up 13.1 percent for 2012(Read article summary)
According to a new report by the Association of American Publishers, children's and young adult books experienced a sales jump driven by hardcover sales of Suzanne Collins' trilogy.
Childrenâ€™s and young adult books experienced a spike in sales for 2012, and publishers have a teenage girl with a bow and arrow to thank.
According to a new report by the Association of American Publishers, young adult and childrenâ€™s books experienced a 13.1 percent increase in sales from 2011. Publishers Weekly points to â€śThe Hunger Gamesâ€ť trilogy by Suzanne Collins as the main reason for the jump, since â€śThe Hunger Gamesâ€ť books were a large part of the reason that sales of childrenâ€™s and YA hardcover books increased 11.2 percent for the year.
Childrenâ€™s and young adult e-books also experienced a massive increase in sales, with e-books sales increasing by more than 120 percent in 2012. E-book sales of adult titles also increased for the year.
Paperbacks were the only category in the childrenâ€™s and young adult books sector to fall slightly, experiencing a 4.5 percent decrease from 2011.
Other good news? According to the AAP report, American publishersâ€™ net revenue increased by 6.2 percent for 2012.
It will be interesting to see the sales numbers this time next year for young adult and childrenâ€™s books, as it seems that area of publishing often benefits from a success story like â€śThe Hunger Gamesâ€ť trilogy, the "Twilight" series by Stephenie Meyer, or the "Harry Potter" books to drive their numbers. Will 2013 bring another smash hit series?