J.K. Rowling used the pseudonym Robert Galbraith to publish her novel 'The Cuckoo's Calling,' which impressed critics but didn't experience notable sales.
R: Lefteris Pitarakis/AP
Readers no doubt remember the worldwide anticipation that ensued when it was announced “Harry Potter” author J.K. Rowling was writing “The Casual Vacancy” – a new book aimed at an adult audience.
It turns out that Rowling’s newest novel didn’t receive quite the same pre-release buzz.
After receiving a tip, the Sunday Times of London discovered that Rowling was the real author behind a recently published mystery novel titled “The Cuckoo’s Calling,” which was billed as written by Robert Galbraith and originally released in April. In the author’s bio, Galbraith was described as a former member of the Royal Police. The bio also noted that the name Robert Galbraith was a pseudonym – a completely accurate statement, as it turns out.
In her own statement last week, Rowling said she “had hoped to keep this secret a little longer.”
“Being Robert Galbraith has been such a liberating experience,” the author said. “It has been wonderful to publish without hype or expectation, and pure pleasure to get feedback under a different name.”
Now that the cat is out of the bag, "Cuckoo's Calling" has soared to number two on the Amazon bestseller list and number one on the Barnes & Noble website. Because the book rose from such low sales numbers, the book's sales on Amazon increased more than 507,000 percent.