Will Amazon ship items before you've even purchased them? (+video)(Read article summary)
Amazon has patented 'anticipatory package shipping,' which would ship an item before a customer bought it based on the customer's previous purchases, wish list, and other factors.
Yes, Amazon currently offers suggestions for other products you might like based on what youâve previously purchased.
But will the bookselling giant now ship items before youâve even bought them?
Amazon recently patented what is called âanticipatory package shipping.â Through the system, the company would ship items based on such factors as a customerâs wish list, the purchases theyâve made before, and how long a customerâs cursor stays over a particular item, according to NPR.
Then the item could stay on a truck or at a nearby hub until the order actually takes place, if it does.
What would happen if a customer didnât actually want the item? According to the patent, the company says it could give the item to a customer as a gift anyway or give the customer a discount on the item to prevent a return that could be expensive.
It all comes back to Amazon wanting to get purchases to customers as quickly as possible â the company stated in the patent that it sees wait time for shipping as something that âmay dissuade customers from buying items from online merchants.â
When contacted by the Wall Street Journal, an Amazon spokesperson declined to comment.
Of course, Amazon may not move forward on this idea. But if they do, it remains to be seen how the public will respond. Is anticipatory shipping convenient â or intrusive and off-putting?