The Anytime Fitness franchise shows that consumers will still prioritize their well-being – even when times are tough – if it’s affordable. In the last three years the company has opened 900 new clubs, at a rate of almost one new location a day. Though exact membership fees vary by location, dues are generally around $1 a day.
“We’ve identified what people truly want. We’re smaller neighborhood fitness clubs that are open 24 hours a day,” says Mark Daly, the company’s national media director. Members of one Anytime club can use any of the franchise’s 1,400 locations, in all 50 states and four continents. The company has jumped on the social network bandwagon as well. The clubs’ nearly 1 million members can use the Anytime website to connect with each other, ask questions of fitness experts, and set goals.
