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Oreo cookie turns 100, celebrates with sprinkles

Oreo cookie turns 100 today, celebrating a century as the top-selling cookie in America. Nabisco has launched a limited edition "Birthday Cake" Oreo cookie in honor of the centennial.

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This file photo shows the triple double Oreo cookie manufactured by Nabisco, a division of Kraft foods. The original Oreo cookie turns 100 years old March 6, 2012.

PRNewsFoto/Kraft Foods/File

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March is a big month for cookie milestones. Next week, the Girl Scouts organization will turn 100 years old.  But first, the most enduring and dominant cookie sandwich in the world celebrates its own centennial: the Oreo cookie turns 100 today, March 6, 2012. That makes “Milk’s favorite cookie” older than the sinking of the Titanic (by a month), women’s voting rights, and the Russian Revolution, just to name a few.

To celebrate, Oreo’s parent company, Nabisco (a division of Kraft Foods), has released a limited edition “Birthday Cake” Oreo. It features a simpler cookie design that hearkens back to the original, early 20th-century Oreo logo, as well as that iconic vanilla frosting mixed with rainbow sprinkles.

Oreos were born in a Nabisco factory in the Chelsea neighborhood of New York City.  They were sold for 25 cents per pound and packaged in cookie tins. Originally designed to attract British customers, Oreos were first called “Oreo Biscuits.” In 1921, the name changed to the "Oreo Sandwich," then the “Oreo Crème Sandwich” in 1948. The mid-1970s brought the unwieldy “Oreo Chocolate Sandwich Cookie” name change. But by then the brand name had become so closely associated with any chocolate cookie sandwich with a vanilla frosting center that most people simply called them “Oreos.”

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