McDonald's has announced the Egg White Delight, a yolk-free version of the popular Egg McMuffin breakfast sandwich, to hit restaurants nationwide in late April. The Egg White Delight announcement comes as McDonald's tries to distance itself from competitors and reverse its fortunes after a month of slumping sales.
Do you love English muffins and disc-shaped ham, but hate pre-cooked egg yolks? McDonald’s has some big news for you.
The fast food leader announced yesterday the launch of the “Egg White Delight,” a version of the popular Egg McMuffin breakfast sandwich made with egg whites, a whole grain English muffin, white cheddar cheese, and Canadian bacon. The Egg White Delight has 260 calories, compared to the original McMuffin’s 300.
Other egg white breakfast sandwiches already exist elsewhere on the fast food landscape (Dunkin Donuts has offered them in several sandwiches for years), but unlike its competitors, McDonald’s will grill its yolkless offerings, rather than microwaving them.
McDonald’s began testing the sandwich last year, and a national rollout is planned for April 22, according to the Daily Meal. The chain will also offer egg whites as an option for its other breakfast sandwiches, for an unspecified price.
The egg white embrace is just the latest in a series of moves McDonald’s has made to rebrand itself into a hipper, more health-conscious brand and distance itself from its competitors in the crowded burger chain market. If the old McDonald’s was chiefly about burgers and fries, from a marketing standpoint, the new McDonald’s is heavily focused on smoothies and apple dippers.