Monster drinks under attack: Does Monster market to children?
Monster drinks: Prosecutors in New York and San Francisco are joining forces to investigate Monster drinks, the high-caffeine beverages that they say are marketed to children. The recently revealed alliance was formed last month.
The San Francisco city attorney and New York state attorney general have joined forces to investigate whether¬†Monster¬†Beverage Corp. is marketing its highly caffeinated drinks to children.
Mr. Herrera has filed a lawsuit claiming the drinks pose health risks and accusing Monster of violating state law by misbranding its drinks and marketing them to minors. He began his investigation of the¬†Corona, Calif.-based¬†company in 2012.
Meanwhile, New York Attorney General Eric Schneiderman has issued subpoenas to¬†Monster¬†and other energy-drink makers as part of his ongoing investigation.
Herrera said he believes the cooperative efforts between the two prosecutors' offices will prove beneficial for the public.
"We are disappointed that¬†Monster¬†has remained defiant in marketing products to children," Herrera said. "We hope this effort will cause the company to correct its irresponsible marketing practices."
Monster¬†spokeswoman Tammy Taylor said the energy drinks are not marketed to children and aren't highly caffeinated. A 16-ounce can of¬†Monster¬†contains less than half the caffeine of a similar-sized cup of coffee, she said.
Monster¬†has sold more than 10 billion energy drinks worldwide over 11 years, Taylor added. On its cans, Monster¬†says the beverage is not recommended for children, people sensitive to caffeine, pregnant women, or women who are nursing.
Herrera has said coffee is typically served hot and consumed more slowly than energy drinks.
Monster¬†and other popular energy drinks have come under increasing scrutiny. The Food and Drug Administration has been investigating reports of deaths linked to energy drinks, but the agency noted that the reports don't prove the drinks caused the deaths.
Monster¬†has repeatedly said its drinks are safe and it does not know of any fatalities caused by its products.
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