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Super Bowl edition: entrepreneurial cheeseheads

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David J. Phillip / AP

(Read caption) Henry Moser, 5, of McKinney, Texas, tries on a Green Bay Packers' " cheesehead" at the NFL Shop inside the NFL Experience Saturday, Jan. 29 in Dallas. The Pittsburgh Steelers will play the Green Bay Packers on Feb. 6.

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Full disclosure -- I am one of those nutty Cheeseheads you have been reading about with the Packers in the Super Bowl.

There is an entrepreneurial angle to the Super Bowl XLV that involves the iconic symbols for both of the teams.
Packers are known for their Cheeseheads. Even our clergy are not immune to displaying their Cheesehead pride. (The Cheesehead label was originally used as a derogatory term by Chicago Bears fans, but was quickly embraced by those of us from the land of the frozen tundra).

As you might suspect, the Packer Cheeseheads are made in Wisconsin. Entrepreneur Ralph Bruno is the man behind the now famous foamy headdress. You can read a great profile and interview with him here.
But here is where the entrepreneurial story of Super Bowl XLV takes an interesting turn.
The Pittsburgh Steelers are known for their terrible towels.


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