Menu
Share
Share this story
Close X
 
Switch to Desktop Site

Super Bowl edition: entrepreneurial cheeseheads

(Read article summary)

David J. Phillip / AP

(Read caption) Henry Moser, 5, of McKinney, Texas, tries on a Green Bay Packers' " cheesehead" at the NFL Shop inside the NFL Experience Saturday, Jan. 29 in Dallas. The Pittsburgh Steelers will play the Green Bay Packers on Feb. 6.

About these ads

Full disclosure -- I am one of those nutty Cheeseheads you have been reading about with the Packers in the Super Bowl.

There is an entrepreneurial angle to the Super Bowl XLV that involves the iconic symbols for both of the teams.
Packers are known for their Cheeseheads. Even our clergy are not immune to displaying their Cheesehead pride. (The Cheesehead label was originally used as a derogatory term by Chicago Bears fans, but was quickly embraced by those of us from the land of the frozen tundra).

As you might suspect, the Packer Cheeseheads are made in Wisconsin. Entrepreneur Ralph Bruno is the man behind the now famous foamy headdress. You can read a great profile and interview with him here.
But here is where the entrepreneurial story of Super Bowl XLV takes an interesting turn.
The Pittsburgh Steelers are known for their terrible towels.

But like the Packer Cheeseheads, the Terrible Towels are also made in Wisconsin! While entrepreneur Gregg McArthur has made a lot of money from Steeler fans making the terrible towels in his factory in Baraboo, Wisconsin, he is true to his roots and will be rooting for the Packers this Sunday.
"In the end, I think it will be a good game, but Aaron Rodgers has it," said McArthur in an interview with AOL Small Business. "The Packers will win by a touchdown."
This Cheesehead now living in Tennessee hopes he is right!

Add/view comments on this post.

------------------------------

The Christian Science Monitor has assembled a diverse group of the best economy-related bloggers out there. Our guest bloggers are not employed or directed by the Monitor and the views expressed are the bloggers' own, as is responsibility for the content of their blogs. To contact us about a blogger, click here. To add or view a comment on a guest blog, please go to the blogger's own site by clicking on the link above.


Follow Stories Like This
Get the Monitor stories you care about delivered to your inbox.