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Beyonce sticks it to Target, giving Wal-Mart shoppers $37,500 in gift cards (+video)

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(Read caption) Beyonce: New 'XO' album tops charts
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Beyoncé continues to rewrite the book on how to sell music.

On Friday night, the pop star walked through a Wal-Mart store in Tewksbury, Mass., pushing a cart like any other shopper before stopping to announce that everyone there would get a $50 gift card. The store manager told Us Magazine that she gave out 750 cards totally $37,500.

Clearly, Beyoncé was sending Target and Amazon.com a message: Boycott my new album and I'll give my love and dollars to a competitor.

The controversy surrounding the release of Beyoncé's latest album, "XO," illustrates how the music business is changing.

 

On Dec. 13, Beyoncé surprised fans and brick-and-mortar retailers with the sudden release of the album only at Apple's iTunes store. The 14-track, 17-video digital album was priced at $15.99. The album became an overnight bestseller, and more than 1 million copies have sold so far.

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