Beyoncé responds to the boycott of her "XO" album by Target and Amazon by visiting Wal-Mart. Beyoncé handed out $37,000 worth of gift cards to Wal-Mart shoppers on Friday night.
Beyoncé continues to rewrite the book on how to sell music.
On Friday night, the pop star walked through a Wal-Mart store in Tewksbury, Mass., pushing a cart like any other shopper before stopping to announce that everyone there would get a $50 gift card. The store manager told Us Magazine that she gave out 750 cards totally $37,500.
Clearly, Beyoncé was sending Target and Amazon.com a message: Boycott my new album and I'll give my love and dollars to a competitor.
The controversy surrounding the release of Beyoncé's latest album, "XO," illustrates how the music business is changing.
On Dec. 13, Beyoncé surprised fans and brick-and-mortar retailers with the sudden release of the album only at Apple's iTunes store. The 14-track, 17-video digital album was priced at $15.99. The album became an overnight bestseller, and more than 1 million copies have sold so far.