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Men's magazines: from booze and sex to tools and decks

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Con Tanasiuk/Design Pics/Newscom

(Read caption) A new crop of men's magazines is trying to show that expressing forgiveness, cleaning up after yourself, and learning to sand sheetrock compound are manly.

About these ads

I’ve long thought that editing a men’s magazine would be a pretty easy job. The paint-by-numbers cover blurbs practically write themselves.

The formula

Six-pack abs in 10 days? Check. Five ways to spice things up in the bedroom? Check. Hip guide to over-priced suits you can’t afford? DIY guide to cheating without getting caught? Airbrushed, underdressed cover model? Check. Check. Check.

Between magazines like Maxim, Men’s Health, and GQ that glorify superficial, sensual desires and ubiquitous beer commercials that celebrate masculinity’s most loathsome traits, it’s hard for men to find cultural models of virtue.

A different crop

So I was intrigued and delighted to see a recent Slate article about the rise of male self-improvement magazines.

One of them is The Art of Manliness, edited by Brett McKay. According to Slate writer Greg Beato:


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