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Facebook buys social media aggregator FriendFeed

FriendFeed co-founder Bret Taylor says the two services will eventually merge, though FriendFeed will operate separately for now.

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SAN FRANCISCOFacebook is buying a Web service called FriendFeed that gives users a view of what their friends are doing on all sorts of social media sites, including Facebook's rivals.

In an interview, FriendFeed co-founder Bret Taylor said the two services will eventually merge, though FriendFeed will operate separately for now. He said FriendFeed was drawn to Facebook's much larger base of 250 million users.

"Facebook has a really unique opportunity for our team to reach a significant percentage of the world, and that was an opportunity I think everyone on our team was extremely excited about," he said.

Facebook said all 12 employees of Mountain View, Calif.-based FriendFeed will work for Facebook, whose headquarters is nearby in Palo Alto. FriendFeed's four founders — Taylor, Paul Buchheit, Jim Norris and Sanjeev Singh — will take on senior positions on the engineering and product teams at Facebook.

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