Telefónica signs deal with Microsoft to promote sales of Windows Phone 8 in six countries
Telefónica will establish “an enhanced marketing effort” with Microsoft to boost the sales of Windows Phone 8 devices and balance out the cellphone market, the company announced on Wednesday. The company will promote Microsoft's phone OS in six countries: the United Kingdom, Germany, Spain, Mexico, Brazil, and Chile.
Telefónica is the fifth-largest mobile operator by number of customers, according to its website.
Microsoft was chosen because of its “operator-focused business approach,” says José María Álvarez Pallete, COO of Telefónica, in a statement. “The Microsoft business culture is based on a model of value creation through its partner-associates, which fits in perfectly with our culture and also our way of doing business,” Mr. Álvarez says.