The iPhone 5C is set to launch in the UK, Germany, France, and China Sept. 20. The reduced price is welcome in Europe, but the iPhone 5C price still fails to impress in China.
The iPhone 5C was rumored to be Apple’s entrance into the emerging (and quickly growing) smart-phone market abroad. Specifically, many speculated that the “C” could stand for “China,” as the country has one of the largest untapped markets for iPhones in the world, where Apple ranks seventh among smart-phone sellers, according to Canalys.
After Apple’s iPhone 5C reveal on Tuesday, however, the price and features may hold greater appeal to another audience.
Europeans will get both a price cut and a much-needed new feature that could boost sales and pull customers away from Samsung, the current king of European smart phones. And while China got a price cut, the total cost and a lingering question of market access will likely mean Apple won't be storming the Chinese market.