The iPhone 5C is set to launch in the UK, Germany, France, and China Sept. 20. The reduced price is welcome in Europe, but the iPhone 5C price still fails to impress in China.
The iPhone 5C was rumored to be Apple’s entrance into the emerging (and quickly growing) smart-phone market abroad. Specifically, many speculated that the “C” could stand for “China,” as the country has one of the largest untapped markets for iPhones in the world, where Apple ranks seventh among smart-phone sellers, according to Canalys.
After Apple’s iPhone 5C reveal on Tuesday, however, the price and features may hold greater appeal to another audience.
Europeans will get both a price cut and a much-needed new feature that could boost sales and pull customers away from Samsung, the current king of European smart phones. And while China got a price cut, the total cost and a lingering question of market access will likely mean Apple won't be storming the Chinese market.
The price for the iPhone 5C is significantly less than the iPhone 5 across the board in European countries. In Britain, the iPhone 5C 16GB will retail for £469 ($789), £80 less than the iPhone 5 16GB models as well as the Samsung Galaxy 4S, without contract. In France and Germany, the 5C will cost €599 ($797) without contract, an 80 euro difference from the iPhone 5, which retails for €679 ($904). Since many carriers in Europe don’t offer phone subsidies, bringing the un-contracted price down could put the iPhone in the range of more customers.