A quick followup to yesterday’s post: Text-messaging prices may be climbing, but that hasn’t slowed down consumers.
The price per text has doubled since 2005, yet the number of texts sent has increased by 160 percent in just the past year. That figure comes from the mobile industry’s trade association, which released its half-year report yesterday – a day after Sen. Herb Kohl began asking about potential anticompetitive practices among the four major carriers.
In June alone, Americans sent 75 billion SMS texts – about 2.5 billion messages a day. Divide that by the estimated 262 million wireless users and it means the average cellphone sends 286 messages a month.
Certainly, the core users are college-age and below. Their lightning thumbs make up for all those subscribers who aren’t even sure how to send a text (we have a few of those in the office). But another important bloc in this rapidly growing industry is the adults who picked up texting from their kids (we have a bunch of them in the office, as well).