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Blu-ray feeling blue?

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Is Blu-ray dead?

The high definition video disc that toppled HD-DVD to win the so-called "format war" in February isn't catching on as well as analysts, retailers, and manufacturers had hoped. And with the 2008 holiday buying season just around the corner, retailers are slashing prices.

The Wall Street Journal has the story:

Entry-level Blu-ray players have dropped to below $230 at major retailers including Target Corp., Wal-Mart Stores Inc. and Best Buy Co. Some experts predict that promotional prices may fall below $150 on Black Friday, the big shopping day after Thanksgiving. Earlier this year, most Blu-ray players retailed for $400 or so.

But even with players selling for $150 and a recent bullish report on HDTV purchases despite the current economic climate,  some say Blu-ray still won't catch on.

The problem is with the perceived advantage of Blu-ray over standard DVDs. ZDNET's Robin Harris points out that "upconverting" DVD players give viewers video quality that rivals that of Blu-ray for a lower entry fee, and without the need to buy new discs.

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