Now it looks like Microsoft is taking this reinventing thing a little too far.
In comments at the Computex conference, Microsoft Application Platform and Development marketing general manager Steven Guggenheimer told reporters his company now plans to refer to netbooks as "low cost small notebook PCs." Doesn't exactly roll off the tongue, does it?
The thinking goes like this: today's netbooks are capable of so much more than the machines that came before them, which were, well, for surfing the Internet and not much else. While that's true, many in the blogosphere are calling foul.
"Hey Guggenheimer, on behalf of technology bloggers everywhere, give it up," writes Doug Aamoth at CrunchGear. "We’re not going to type out 'low cost small notebook PC' when 'netbook' has done just fine, thank you. Just because your abnormally long name is eclipsed only by your ridiculously long title doesn’t mean you need to drag us all down with you."
The thinking is, I guess, that Microsoft would look bad for deeming one notebook as eligible for the discounted [Windows 7 Starter Edition] OS and not another, when the only difference between the two is an inch in screen size or a extra stick of RAM. By changing the term from "netbook" to the more descriptive, performance-aware "low cost small notebook PC," they can base the slim version of Windows 7 around that term's definition—which they are free to write—and avoid clashing with the public's broad preconceptions about what a netbook is.