Truckee, California's Jax at the Tracks was the site of a closed Apple advertising shoot, proprietor Bud Haley told the Sierra Sun. "Apple found us, they're trying to show us as a hip and cool spot for the 20-something crowd," he said.
Word of the ad set off a flurry of speculation on what the unreleased product could be. Both BusinessWeek and 9to5Mac, in analyzing the choice of a diner as the location for a commercial, point to the impending arrival of the much-rumored Apple tablet computer.
"Well I don’t know about you, but when I’m in a diner, and if I’m eating alone, I tend to read a newspaper or magazine," BusinessWeek's Arik Hesseldahl writes. "It’s pretty clear the device in question is the rumored tablet."